Posterous theme by Cory Watilo

Data as a Currency

This past week was Advertising Week in New York and Yieldbot did a session with our friends @bitly during the AdMonsters OPS event titled “Data as a Currency.” The main portion of our presentation was the first public demonstration of Yieldbot’s publisher analytics product. Prior to that we led off with a brief overview of how we create currency with our data and by currency we mean real dollars to publishers and advertisers on our platform. Below is the presentation we gave. If you would like to learn more please email



by Jonathan Mendez

| Viewed
times | Favorited 0 times


Leave a comment...