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Director of Marketing

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Location: New York, NY

Yieldbot has created revolutionary technologies to extract the real-time “intent” of website visitors, serving as the foundation of our unique digital marketing platform – the first and only such platform to rival the performance of search, without the need for third-party cookies. We make use of bleeding edge big data, real-time streaming and analytics technologies to process billions of page view, impression and click events, feeding into our advanced analytics and real-time machine learning components to drive our unrivaled performance.

The Role:

The Director of Marketing is both an operational and strategic position at Yieldbot. You will be a liaison between sales and product responsible for leading initiatives to create market awareness and lead generation for our business through a number of channels.

You will help take various inputs and put them into creative marketing communication and media plans. You will be responsible for executing these plans, optimizing their results and presenting these results to the executive management. You are highly strategic, analytic, collaborative and have the desire to roll up your sleeves and get things done in a fast, loud and fun startup environment.

Marketing Responsibilities:

  • Company Website
  • Search Advertising and Display Advertising
  • Social Media Presence
  • Email Lists
  • Case Studies / Whitepapers
  • Presentations

Preferred Skills:

  • Excellent written, verbal and visual communication
  • Experience with Digital Marketing and B2B Lead Generation required
  • Experience with CRM systems (Salesforce, Marketo, Pardot, etc.) preferred
  • Experience with Email marketing (Constant Contact, Exact Target, etc) preferred
  • Experience with Website technologies (WordPress)

Helpful Qualifications:

  • Experience in a startup or small B2B business
  • Experience working in an Ad Agency
  • Experience working in a technology company
  • Experience with web design and HTML a big plus
  • Experience with collaborative online tools like Slack and Trello

If you are interested, please Click Here to Apply.

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Connect With Us

Where to Find Us

New York City

149 5th Ave.
Third Floor
New York, NY
10010

Boston

1 Clock Tower Place
Suite 330
Maynard, MA
01754

Portland

1033 SE Main St.
Suite #4
Portland, Oregon
97202