Fifty percent of people who walk into a store without their phone will walk right back out the door. This reveals just how attached today’s shoppers are to their phones. But how are people using their mobile devices for product research and how do mobile ads guide their decision-making process?

Yieldbot partnered with Kantar Retail to examine how mobile marketing messages influence retail purchasing decisions, as well as gain a deeper understanding of the impact promotional messages have on consumer shopping behavior.

Download the research to learn:

• What’s the number one driver of ad receptiveness?
• Which shoppers are more likely to remember mobile video ads as well as find them helpful?
• How many opportunities do brands have to influence mobile shoppers?
• What type of product research do shoppers do on their phones?

Discover more insights. View the On-Demand Webinar.