Yieldbot Continues Expansion, Hires Midwest and West Coast Sales Leadership
Former Outbrain Head of Midwest Jon Tauber and PriceGrabber Veteran Krista Pepper join Yieldbot to lead Midwest and West Coast Sales.
NEW YORK, June 10, 2015 – Yieldbot, the industry’s leading media technology for real-time consumer intent in premium media, today announced the appointment of Jon Tauber and Krista Pepper as Vice Presidents of Sales in the Midwest and West Coast regions respectively. In these roles, Jon and Krista will implement national sales programs and expand the Yieldbot platform into new verticals for Entertainment, Auto and Technology in addition to expanding Yielbot’s already fast growing CPG, Health and Finance verticals.
These appointments come on the heels of recent Yieldbot announcements of hiring twelve-Year Google Veteran and Head of Operations Deitra Mara as Chief Operating Officer and platform growth surpassing 1 billion consumer site sessions a month.
Jon Tauber brings more than 16 years of experience in the brand marketing, media and technology space. Prior to joining Yieldbot, Jon was head of Outbrain’s Midwest sales efforts and has also held leadership positions at AOL, MillerCoors and McDonald’s. Jon will work out of Yieldbot’s Chicago office.
“I love how Yieldbot has found a way to take the principles of search and apply them to premium publisher environments,” says Jon. “The platform’s ability to determine intent and leverage it to meet brand KPIs is a true differentiator in the display landscape.”
Before joining Yieldbot, Krista Pepper was a Senior Director of Digital Media Sales for PriceGrabber.com. Krista spent her 9-year tenure with PriceGrabber executing on strategic business and cross-relationship penetration through partnerships with the nation’s largest media and creative firms. Krista will launch Yieldbot’s Los Angeles area office in Santa Monica.
“For years, display performance has declined and we have continued to meet performance KPIs and expectations through search tactics,” said Krista. “The marriage of these tactics and premium media will revolutionize how digital media is bought and sold and I, for one, am ready to get behind a product that I believe in, my clients believe in, and media buyers in Southern California soon come to know.”
“Jon and Krista are a great step forward in expanding the Yieldbot brand from coast-to-coast,” said Jonathan Mendez, CEO at Yieldbot. “They bring a wealth of experience to our team and their relationships with top-tier brands and agencies will connect us with more of the types of marketers who can benefit most from our real-time consumer intent technology.”
Yieldbot is the only media channel that uses first-party data to target real-time consumer intent. The company works with all the major agency holding companies and biggest brands in the world, to help them understand the mindset of active consumers in the marketing funnel and match them with the right messages in real-time.
Yieldbot increases the value of digital media for brands that in turn drives higher CPMs for publishers by capturing, organizing and activating clickstream data. The company’s offerings can be bought and sold on a performance basis.
SOURCE – Yieldbot, Inc.