Yieldbot’s real-time consumer intent is bought exactly like search’s real-time consumer intent. Keywords and Cost-per-click. In fact, just give us your search campaigns in a spreadsheet and you’ll be live in hours.
2 billion page-views a month
Only premium publishers
The Web's most valuable consumers
“Yieldbot’s intent-based advertising has provided us with a critical supplement to our paid search efforts. The conversion rate performance and number of conversions are equal to, and have sometimes exceeded, those of our SEM.”
Marin Rowe, Alliance Health Networks Marketing Manager
“We use Yieldbot for a number of different clients here at TargetCast, and have been seeing search-like performance on the front end, and more importantly, on the back end of our campaigns. Yieldbot has opened up a whole new marketplace for our clients to connect directly with the real-time mindset of their consumers in the publisher domain.”
Philippe Sloan, TargetCast SVP, Interactive Marketing Director
“To drive maximum impact for our clients, we looked to expand beyond Search, into publisher environments where we can use the same intent-based targeting as on the Search Engine Results Page. Yieldbot has proven to be a great partner in helping us to do this with scale, efficiency and precision.”
Mendy Basch, Resolution Media, Paid Search Supervisor
Yieldbot buyers include most of the major SEMs of the largest ad agency holding companies and many of the largest direct buyers of Search Advertising.
Social budgets extend their keyword and CPC based buying into Yieldbot to meet their ever-increasing Real-Time Marketing needs.
Yieldbot has a direct line into the largest Shopper Marketing agencies in North America to drive consumers to specific brand offers at the largest e-commerce retailers.
A natural extension of the Yieldbot technology buyers are bringing the fastest growing spend in all of digital media (Mobile Search) to our platform so we can bring this to you.
Yieldbot brings unparalleled fill rates to our premium publisher pages. Highly endemic publishers who utilize Yieldbot as one of their primary yield sources, serve up to 98% of Yieldbot matches.
Publishers put Yieldbot between direct sold and ad exchanges. That allows us to provide a flexible pricing model as we’re not affecting pre-existing inventory. And, with the added benefit of our easy technology, you can have our system set up in less than a week.
With Yieldbot you will understand what advertisers are buying on your site and why. You will understand which pages and intent are performing down to the keyword and URL level. You have total control to approve each and every advertiser in our marketplace.
Yieldbot technology puts Publishers on the right side of Do Not Track and consumer privacy concerns by using first party cookies to allow for better understanding of publisher visitors.
In each region the web servers are distributed in different Availability Zones (AZs), which in AWS maps to independent data centers running on different physical plant and power grids. Currently Yieldbot web servers run out of three different AZs in each region. In each region the web servers are fronted by an Elastic Load Balancer (ELB) which itself operates in a distributed and redundant manner by AWS. We over-provision web servers such that at peak traffic times the peak cpu utilization is below 50% on any single web server.
Yieldbot web servers are continuously monitored for response time and uptime from a set of geographically distributed external servers. Automated alerts ensure that Yieldbot remains continuously available with minimal impact to page load time.
For DNS we use an Anycast-based DNS service with a worldwide footprint to route initial communications to a web server that is geographically close to the end user to minimize delay.
From Digiday posted September 23rd, 2014 in Company News
I have some bad news for real-time bidding. The Web is getting faster, and RTB is about to be left behind. Now, 120 milliseconds is becoming too long to make the necessary computations prior to page load that many of today’s systems have been built around.
From Ad Exchanger posted September 23rd, 2014 in Company News
Yieldbot, whose technology looks at a user’s clickstream and search data in order to determine likeliness to buy, is extending its business to give publishers a new way to monetize their first-party data.
From AdAge posted September 23rd, 2014 in Company News
Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, has raised a $18 million series B round of funding
From Digiday posted December 5th, 2013 in Company News
The most amazing thing about the Federal Trade Commission’s workshop about native advertising Wednesday morning is that it happened at all. As Yieldbot CEO Jonathan Mendez noted...
From Marketing Land posted October 3rd, 2013 in Company News
Publishers in women’s programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest.
From Ad Age posted October 3rd, 2013 in Company News
Pinterest may have quickly arrived as a major source of traffic to many websites, but those visitors may click on the ads they see there less often than others.