Third Verse

by Jonathan Mendez
June 27th, 2013

I’m excited to announce our Series A-1 round of funding for Yieldbot. The $5M round was lead by RRE Ventures who has invested at every stage of our development and continues to show amazing support for our original vision that we’ve been executing on the past 3 years.Existing investors New Atlantic Ventures, kbs+ Ventures, Common Angels, Neu Ventures and Board member Cathie Black participated as well. To date Yieldbot has raised $10.5 million over three rounds of funding.

It’s an exciting time for Yieldbot. We spent our first two years building a technology foundation and now enter the second year of our real-time intent marketplace. We have proven the value of our real-time intent technology and data by delivering performance for Marketers that meets and exceeds the ROI they are getting from Search. Never before has this type of performance been seen in another channel by these marketers. That’s why we are fortunate to count some of the largest direct Search advertisers and many SEM arms of major agency holding companies as clients.

Our ROI performance allows the other constituent in our marketplace and the source of the data, premium publishers, to connect directly to SEM budgets for the first time since the inception of Paid Search. Considering the mounting monetization challenges premium publishers face this is a major market development. We’re fortunate to count leading media companies like Meredith, Rodale, Remedy Health, BlogHer, BabyCenter, Internet Brands and many others as partners. We’re closing in on 1.5 Billion Page Views a month of real-time intent. Compared to search query volume this would make Yieldbot the 3rd largest real-time intent source on the web behind Google and Yahoo/Bing.

All of this wouldn’t be possible without an amazing team of (at this writing 25) people starting with our CTO Rich Shea and our Chief Data Scientist Soren Macbeth. I also want to mention our platform architect Dave White and our javascript guru Erik Solen who have both been building Yieldbot since the early days.

It’s still early days. We’re travelling through uncharted territory of first-party big data mixed with real-time decisioning. That’s the way we like. The learning we’ve accumulated over the last three years in this space has been tremendous. We’re excited to learn more and keep building something different. More than one marketer told us this past year that Yieldbot is their secret weapon. A year from now we anticipate Yieldbot will not be so secret anymore.

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