Yieldbot has created a new marketplace with cutting-edge real-time technology that is changing that way digital media is bought and sold. Listen below to how and why we are doing it.
CEO Jonathan Mendez discusses how Yieldbot opens up a new channel of inventory to performance marketers and advertisers that rivals the performance of paid search.
CEO Jonathan Mendez discusses how Yieldbot is unlocking new advertising and marketing budgets to premium publishers.
CEO Jonathan Mendez discusses how Yieldbot was built to deliver relevance by capturing, collecting, organizing and activating consumer’s own actions in premium content.
Chief Data Scientist
Chief Data Scientist Soren Macbeth discusses how Yieldbot creates and uses real-time first-party consumer intent data.
Senior Vice President
SVP Chris Greene discusses how Advertisers and Marketers are using and measuring performance success using Yieldbot across the marketing funnel.
Chief Technology Officer
Chief Technology Officer Rich Shea discusses how Yieldbot’s first-party relationship enables us to build real-time matching and optimization technology that deliver unparalleled relevance.
From Digiday posted September 23rd, 2014 in Company News
I have some bad news for real-time bidding. The Web is getting faster, and RTB is about to be left behind. Now, 120 milliseconds is becoming too long to make the necessary computations prior to page load that many of today’s systems have been built around.
From Ad Exchanger posted September 23rd, 2014 in Company News
Yieldbot, whose technology looks at a user’s clickstream and search data in order to determine likeliness to buy, is extending its business to give publishers a new way to monetize their first-party data.
From AdAge posted September 23rd, 2014 in Company News
Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, has raised a $18 million series B round of funding
From Digiday posted December 5th, 2013 in Company News
The most amazing thing about the Federal Trade Commission’s workshop about native advertising Wednesday morning is that it happened at all. As Yieldbot CEO Jonathan Mendez noted...
From Marketing Land posted October 3rd, 2013 in Company News
Publishers in women’s programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest.
From Ad Age posted October 3rd, 2013 in Company News
Pinterest may have quickly arrived as a major source of traffic to many websites, but those visitors may click on the ads they see there less often than others.