Blog

Yieldbot 2013 Year in Review

Posted December 19th, 2013 by Jonathan Mendez in Company News   |   Comments.

Share:

The first full year of our real-time marketplace for consumer intent was an amazing year of growth and learning. Since our business is about delivering measured performance I thought I would deliver some of Yieldbot’s performance to our friends, partners, buyers and anyone else that cares to know.

First-Party Data

We’ve continued to attract an amazing group of premier media partners to our platform. Our technology is deployed with 3 of the top 5 and 7 of the top 10 media companies. To give you some sense of our scale we recorded and analyzed 471 million user sessions just in the month of November. In little more than a year Yieldbot grew big. In total we saw 10 billion page-views in 2013 up from 2.7 billion in 2012. Most of that in Q3 and Q4. That’s a lot of data.

Publisher Revenue

Data is meaningless without associating revenue to it. In 2013 we established ourselves as a top media partner in the space. A number of publishers are now over $1 million annual run rates in revenue from Yieldbot.

On average Yieldbot paid publishers 142% more on a CPM basis than they got from Ad Exchanges and SSPs. Some media companies are getting over 300% higher returns. We have created a true mid-tier for premium publishers at a 97% fill rate where one did not exist before. No small accomplishment if you understand this side of the business.

A New Channel

All that publisher revenue comes from our machine learning that creates real-time “queries” from the click-stream. Unlocking the real-time intent of consumers during site-sessions has created for the first time, a direct and transparent path for Search advertisers into premium-media.

In 2013 we ran 436 campaigns vs 58 in 2012 – many of which are now “always-on” campaigns. 7 of the top 10 SEM agencies in the United States buy Yieldbot and we count 2 of the top 5 largest US Search spenders as customers. All told our advertiser list is a who’s who of largest and most respected brands in the world. Top buyers in the marketplace are spending mid-six figures annualized.

What everyone also discovered this year is that if Yieldbot performs like search but can scale like display it will crush the competition in other CPC campaigns like Social, Retargeting and Mobile. It’s a truly amazing development because you can count on 1 finger the other company can get all four budgets.

ROI

NONE of this happens unless consumers find the ads relevant and then take action in the marketer environment. That is entirely what our function is. Helping consumers get relevant information and helping brands connect with consumers.

In that regard, we hit a grand-slam in 2013. We established that Yieldbot has the ability to generate performance equal to and in many cases greater than Paid Search. From e-commerce giants getting $4:$1 ROAS on Yieldbot, to major CPG brands getting over 60% conversion rates, to 34% lift in “intent to purchase” and everything in between, Yieldbot set new benchmark after new benchmark for our buyers back-end performance data. The best part for everyone is that we’re only getting smarter.

Technology

From incredible work across our data collection, to our data processing, to our real-time data streaming, to our databases, to our real-time matching, to our wicked fast ad server, to our creative technology to our analytics to our UIs and reporting and whatever else I’m missing (oh, open-sourcing cool stuff), we just continue to lead the development of technology for first-party data analytics, real-time decisioning and marketplace optimization. There is not a better team on the planet. Proof: only 14 (really smart) people (and a bunch of machines) built this monster.

Business Growth

We did more revenue yesterday than we did in the entire month of December last year. Overall, Q4/13 will achieve 2,400% growth vs the same period last year. To say we’re growing fast is an understatement. Our growth rate for the first full year is a rarified feat. It has gotten crazy at times but the team has been amazing all year enjoying the start-up craziness they signed up for.

Overall we grew headcount this year from 14 to 30. Some companies will brag about how many employees they have, as you already read, I like to brag about how few. We also had the great fortune of adding media legend Cathie Black to our Board of Directors. If you’re interested in being a part of what we’re doing let us know.

Next

It has been a great year both for the digital media industry and for our business. There is no doubt where this is going. When you listen to the top brands and media buyers in the world you hear that they are moving more budgets into digital in an effort to capture the relevant moments when consumer need matches the promise of their brands. Yieldbot will be there to deliver that every step of the consumer journey in 2014. We can’t wait for the year to begin. To all our friends and associates, we send you happy and healthy holiday wishes from Yieldbot himself.

Share:
comments powered by Disqus
More from Our Blog
Yieldbot's First Annual Super Bowl Intent Scorecard

Posted February 3rd, 2015 by Jonathan Mendez in intent, CTR

Yieldbot 2014 Review by the Numbers

Posted December 22nd, 2014 by Jonathan Mendez in

Rise of the Intelligent Publisher

Posted November 10th, 2014 by Jonathan Mendez in Media, CPC, Performance , Publishers, Data, Analytics, First Party, real-time

TF-IDF using flambo

Posted July 22nd, 2014 by Muslim Baig in Clojure, Data, flambo, Analytics

Marceline's Instruments

Posted June 25th, 2014 by Homer Strong in Clojure, Data, Storm, Analytics

View More

Yieldbot In the News
RTB’s Fatal Flaw: It’s too slow

From Digiday posted September 23rd, 2014 in Company News

Yieldbot Hands Publishers A New Way to Leverage Their First-Party Data

From Ad Exchanger posted September 23rd, 2014 in Company News

Yieldbot Raises $18 Million to Advance Search-Style Display Buying

From AdAge posted September 23rd, 2014 in Company News

Follow Us

Yieldbot In the News

RTB’s Fatal Flaw: It’s too slow

From Digiday posted September 23rd, 2014 in Company News

I have some bad news for real-time bidding. The Web is getting faster, and RTB is about to be left behind. Now, 120 milliseconds is becoming too long to make the necessary computations prior to page load that many of today’s systems have been built around.

Visit Site

Yieldbot Hands Publishers A New Way to Leverage Their First-Party Data

From Ad Exchanger posted September 23rd, 2014 in Company News

Yieldbot, whose technology looks at a user’s clickstream and search data in order to determine likeliness to buy, is extending its business to give publishers a new way to monetize their first-party data.

Visit Site

Yieldbot Raises $18 Million to Advance Search-Style Display Buying

From AdAge posted September 23rd, 2014 in Company News

Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, has raised a $18 million series B round of funding

Visit Site

Much Ado About Native Ads

From Digiday posted December 5th, 2013 in Company News

The most amazing thing about the Federal Trade Commission’s workshop about native advertising Wednesday morning is that it happened at all. As Yieldbot CEO Jonathan Mendez noted...

Visit Site

Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study]

From Marketing Land posted October 3rd, 2013 in Company News

Publishers in women’s programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest.

Visit Site

Pinterest Sends Your Site More Traffic, Study Says, but Maybe Not the Kind You Want

From Ad Age posted October 3rd, 2013 in Company News

Pinterest may have quickly arrived as a major source of traffic to many websites, but those visitors may click on the ads they see there less often than others.

Visit Site

From Our Blog

Yieldbot's First Annual Super Bowl Intent Scorecard

Posted February 3rd, 2015 by Jonathan Mendez in intent, CTR

Read More

Connect With Us

Where to Find Us

New York City

149 5th Ave.
Third Floor
New York, NY
10010

Boston

1 Clock Tower Place
Suite 330
Maynard, MA
01754

Portland

1033 SE Main St.
Suite #4
Portland, Oregon
97202