Yieldbot Taps Emma Weisberg as SVP, Marketplace Strategy
Former Googler joins leading active consumer intent marketplace to spur next-level brand performance
NEW YORK, October 24, 2016 — Yieldbot, a digital media technology that connects brands with active consumer intent, today announced that it has hired Emma Weisberg as its SVP, Marketplace Strategy.
In a newly created role, Ms. Weisberg is tasked with leading the delivery of customer goals and media performance in coordination with the expansion of Yieldbot’s targeting services and technology efforts.
“Emma has an impeccable track record in creating best practices that bridge communication between diverse skill sets that leads to optimal campaign performance for customers,” said Jonathan Mendez, Yieldbot CEO. “I’m excited about empowering her to help scale our processes for the collection and dissemination of performance data to enable continuous improvement of our tools and technology on behalf of our clients.”
Yieldbot is the only open digital media technology that uses premium publisher page-level data to connect brands to active consumer intent. Yieldbot’s machine learning system, IntentRank(R), recognizes and scores the active intent of consumers and responds with relevant brand messages to produce premium interactions.
Ms. Weisberg is a seasoned executive who spent 8 years at Google in Global Sales Strategy & Operations and U.S. B2B Marketing. Upon leaving Google, she founded and built Blinkbuggy, a mobile-video startup.
“Customer feedback is vital in maintaining best-of-breed caliber products in the data-driven marketing world,” said Ms. Weisberg. “I’ve built my career by learning how to communicate effectively with engineers and account managers. The Yieldbot platform has been embraced and leveraged by the digital advertising ecosystem, and I’m excited at the prospect of contributing to the next level of growth by formalizing and institutionalizing best practices and standardization. “
IntentRank™, Yieldbot’s machine learning system, recognizes and scores the active motivation of consumers and responds with relevant brand messages to produce superior measured media performance. Over half of the Top 100 US advertisers are Yieldbot customers.
Yieldbot is headquartered in New York with offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland. For more information, please visit: http://www.yieldbot.com.