Blog

Yieldbot’s First Annual Super Bowl Intent Scorecard

Posted February 3rd, 2015 by Jonathan Mendez in intent CTR   |   Comments.

Share:

With the size of our platform now reaching 1 billion consumer sessions a month across our install base of premium publishers, we thought it made sense to take a look at the real-time intentions of consumers leading up to the Super Bowl. We focused on what everyone agrees is the best part of the game, food.

Of note, Yieldbot sold-out real-time intent for “Super Bowl” this year across 4 advertisers. Performance data shows they are glad they bought it.

If you are interested in buying other tent-pole or event related intent please contact sales@yieldbot.com

Share:
comments powered by Disqus
More from Our Blog
Yieldbot's First Annual Super Bowl Intent Scorecard

Posted February 3rd, 2015 by Jonathan Mendez in intent, CTR

Yieldbot 2014 Review by the Numbers

Posted December 22nd, 2014 by Jonathan Mendez in

Rise of the Intelligent Publisher

Posted November 10th, 2014 by Jonathan Mendez in Media, CPC, Performance , Publishers, Data, Analytics, First Party, real-time

TF-IDF using flambo

Posted July 22nd, 2014 by Muslim Baig in Clojure, Data, flambo, Analytics

Marceline's Instruments

Posted June 25th, 2014 by Homer Strong in Clojure, Data, Storm, Analytics

View More

Yieldbot In the News
RTB’s Fatal Flaw: It’s too slow

From Digiday posted September 23rd, 2014 in Company News

Yieldbot Hands Publishers A New Way to Leverage Their First-Party Data

From Ad Exchanger posted September 23rd, 2014 in Company News

Yieldbot Raises $18 Million to Advance Search-Style Display Buying

From AdAge posted September 23rd, 2014 in Company News

Follow Us

Yieldbot In the News

RTB’s Fatal Flaw: It’s too slow

From Digiday posted September 23rd, 2014 in Company News

I have some bad news for real-time bidding. The Web is getting faster, and RTB is about to be left behind. Now, 120 milliseconds is becoming too long to make the necessary computations prior to page load that many of today’s systems have been built around.

Visit Site

Yieldbot Hands Publishers A New Way to Leverage Their First-Party Data

From Ad Exchanger posted September 23rd, 2014 in Company News

Yieldbot, whose technology looks at a user’s clickstream and search data in order to determine likeliness to buy, is extending its business to give publishers a new way to monetize their first-party data.

Visit Site

Yieldbot Raises $18 Million to Advance Search-Style Display Buying

From AdAge posted September 23rd, 2014 in Company News

Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, has raised a $18 million series B round of funding

Visit Site

Much Ado About Native Ads

From Digiday posted December 5th, 2013 in Company News

The most amazing thing about the Federal Trade Commission’s workshop about native advertising Wednesday morning is that it happened at all. As Yieldbot CEO Jonathan Mendez noted...

Visit Site

Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study]

From Marketing Land posted October 3rd, 2013 in Company News

Publishers in women’s programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest.

Visit Site

Pinterest Sends Your Site More Traffic, Study Says, but Maybe Not the Kind You Want

From Ad Age posted October 3rd, 2013 in Company News

Pinterest may have quickly arrived as a major source of traffic to many websites, but those visitors may click on the ads they see there less often than others.

Visit Site

From Our Blog

Yieldbot's First Annual Super Bowl Intent Scorecard

Posted February 3rd, 2015 by Jonathan Mendez in intent, CTR

Read More

Connect With Us

Where to Find Us

New York City

149 5th Ave.
Third Floor
New York, NY
10010

Boston

1 Clock Tower Place
Suite 330
Maynard, MA
01754

Portland

1033 SE Main St.
Suite #4
Portland, Oregon
97202