There’s been a lot of talk at the beginning of 2017 about the idea that all digital media spend growth is being directed at Google and Facebook. Jason Kint, from DCN, presented some numbers on the infinitesimal growth of EBGF (Everything But Google and Facebook). AppNexus’s Brian O’Kelly laid out a nice retort on the idea that Google and Facebook are eating ad tech. I agree with Brian. As he states, Google’s Display Strategy is a mess and Facebook is getting out of ad tech.