Everyone has heard the calls. Clean up the mess that is online advertising. The issues are a long and serious. Data – what is the quality of my targeting? Supply/Adjacency – what pages does my brand appear on? Viewability – did someone even see the creative? Fraud – is this a real person or site? […]
These last couple months have marked a turning point in our business path. We have decided to go down a road that didn’t even exist when we started our journey. In doing so we left a lot behind – people, friends, partners and revenue – to move ahead with the speed and clarity of vision […]
The consumer pushback has started to mount now that President Trump has signed into law S.J. Res. 34, a bill that rolls back many broadband consumer privacy protections. Broadband carriers now have the ability to engage in behavioral targeting based on consumer browsing unless the consumer opts-out.
Join us on April 4 at 9:05 am to learn best practices for implementing a server-to-server solution and schedule time to meet one-on-one with Rich & Rob. Yieldbot executives Rob Balazy and Rich Shea will share the stage at AdExchanger’s PROGRAMMATIC I/O Conference in San Francisco to kick off the Ops Talks with their session: […]
In this world of instant gratification, speed matters. Speed is good. Speed is right. Speed works. Speed signifies success. Speed, ladies and gentlemen, is our obsession. We are constantly striving to be faster. Few industries are immune to this phenomenon, and fewer companies can survive if they fail to make speed a top priority across their organization.
For the third year in a row, we’ve monitored our marketplace to gain a deeper understanding of consumer behaviors and interests before, during, and after the big game. While consumer intent evolves over time, one thing stays the same: every brand can capitalize on Super Bowl intent – even those who aren’t dropping millions on commercials. Here’s how consumers across the country were influenced by one of the biggest advertising events of the year.
The dynamics of content discovery are changing. From day one of the web, through today and likely always, getting people to your website from another website…and then sending them to someone else’s website, is the most important part of being successful on the web.
There’s been a lot of talk at the beginning of 2017 about the idea that all digital media spend growth is being directed at Google and Facebook. Jason Kint, from DCN, presented some numbers on the infinitesimal growth of EBGF (Everything But Google and Facebook). AppNexus’s Brian O’Kelly laid out a nice retort on the idea that Google and Facebook are eating ad tech. I agree with Brian. As he states, Google’s Display Strategy is a mess and Facebook is getting out of ad tech.
