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Yieldbot’s Third Annual Super Bowl Scorecard

by Yieldbot
February 9th, 2017

For the third year in a row, we’ve monitored our marketplace to gain a deeper understanding of consumer behaviors and interests before, during, and after the big game. While consumer intent evolves over time, one thing stays the same: every brand can capitalize on Super Bowl intent. Here’s how consumers across the country were influenced by one of the biggest advertising events of the year.

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