Chris Copeland Leaves GroupM to Become Yieldbot President
Agency digital pioneer tapped to further develop leading real-time consumer intent company’s demand-side business
NEW YORK, April 12, 2016 — Yieldbot, the leading marketplace for premium performance media driven by real-time consumer intent, today announced the hire of advertising agency veteran Chris Copeland as President, a newly-created role. Mr. Copeland will partner with Yieldbot CEO & Co-Founder Jonathan Mendez to grow the company’s revenue stream and relationships with leading marketers and agencies. Mr. Copeland had joined WPP GroupM in 2000 where he established and led the Search Marketing practice for nine years before being tapped to create GroupM Next. He steered the growth of this technology incubator dedicated to aiding brands in understanding the consumer adoption of technology and the emergence of new opportunities including emerging platforms like social, mobile and video.
“Chris was the first person in the agency world to integrate Search advertising into cross-channel media planning and buying at GroupM, which he ultimately grew into the largest buyer of Search ads in the world,” said Mr. Mendez. “Then in his next chapter as head of GroupM Next, he guided big brands through the confusing world of data-driven marketing to derive coherent and effective programs to optimize digital spend. We are excited about Chris applying his experience and knowledge base to help Yieldbot enhance its ties to major marketers.”
“The success I’ve experienced in this business has always been tied to helping brands identify and capture a disproportionate share of the market, to find the edge to win,” said Mr. Copeland. “What Jon and the entire Yieldbot team have built is a platform that is focused on premium performance. I’m excited to show the marketplace what it looks like when you put consumer intent front and center to deliver the type of performance brands should expect.”
By leveraging first-party data instead of second or third-party “cookie profiles,” Yieldbot is able to target real-time consumer intent across mobile and desktop. Yieldbot has also gained prominence in the last year with the rise of header bidding as a replacement for exchange based buying. Yieldbot’s industry leading header technology services publisher partners like Meredith, Hearst, CondeNast, Time Inc, Gannett and Vox, among 1,000 plus websites accounting for 25 billion page views in Q1. This targets 95% of the online population according to comScore. Yieldbot also recently formed an alliance with IRI to provide real-time online-to-offline sales optimization and analytics reporting using its data to understand ROAS-IR (Return on Ad Spend in Retail).
Yieldbot is a media technology company that uses first-party media data and header-bidding technology to create a marketplace for real-time consumer intent. Operating exclusively in premium inventory, Yieldbot has created the leading performance channel for advertising in content. The company works with more than 1,000 major publisher web sites and every major agency holding company in the world to help them understand active consumers and match them with the right messages in real-time. The company has registered a 1,300% growth rate from 2013-15. Yieldbot was founded by a team of data and software veterans who wanted to increase the value of digital media for brands and drive higher media value for publishers. The company’s offerings can be bought and sold on a performance basis. Yieldbot is headquartered in New York with offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland. For more information, please visit: http://www.yieldbot.com