Effective Date: May 14, 2014
Last Updated Date: July 28, 2017
- use, and
information we obtain through the Platform.
THE PLATFORM COLLECTS ANONYMOUS INFORMATION
No Personally Identifiable Information. We do not collect personally identifiable information through the Platform. We cannot and do not use the collected data to determine any individual’s actual identity.
We do not collect demographic information about you through the Platform, such as your age, gender, income, education level, etc. However, we may use service providers that assist us in matching anonymized users with particular demographic segments. In those cases, we do not permanently store any of the correlated demographic information on our servers.
We do not come in contact with, and specifically disclaim any association with, any personally identifiable information collected by our clients from their consumer end users.
Location Information. We collect and store your location information by inference from other information we collect (for example, your IP address indicates the general geographic region from which you are connecting to the Internet).
Our advertising cookies exist only while you use a client website and expire when you leave it, so we do not collect information about your use of other websites. We use persistent cookies in the domain of the client’s website that last 30 days for the sole purpose of tracking you as a returning visitor to that client’s website.
We also use technologies, such as cross-domain cookies, in order to correlate user activity across multiple websites and attribute advertisement conversions properly.
If you’d like to opt-out of being served advertising by Yieldbot (and our collection of related information via cookies), please see “Methods of Opting Out of Online Advertising” below. Please note that, as described below, if you opt-out, we will place a cookie on your browser so that we know you have opted out.
By visiting one of our clients’ websites, you are authorizing us to gather, parse, and retain data related to the provision of the Platform.
HOW YIELDBOT USES YOUR INFORMATION
Internal and Platform-Related Usage. We use the information collected by the Platform for internal and service-related purposes and may provide it to third parties to allow us to facilitate and improve the Platform, including online advertising, analytics, and personalized content services. For example, we use website usage information to personalize advertising displayed to our clients’ website visitors. We may use and retain any data we collect to provide and improve our services.
Online Advertising. The Platform uses anonymous information to provide online advertising services for our clients. For example, the Platform helps a client display online ads on its website based on information collected about your interactions (determined by using an anonymized user ID) with that client’s website(s). Note that while we do not use information that we collect about you on one website to personalize ads for a different client’s website, we do, in some cases, use third party service providers that correlate anonymized information about users across different online properties so we can show those users relevant advertisements.
Aggregate Data. We may aggregate data collected through the Platform and use it for any purpose. For example, we may disclose aggregated information about the use of Platform to clients, prospective investors, and others. Additionally, we may produce website traffic reports for assessing use of Services and for billing purposes. This information cannot be traced back to you personally.
METHODS OF OPTING OUT OF ONLINE ADVERTISING
You may opt out of Yieldbot showing you personalized advertising by clicking here.
Browser Opt-Out. Most browsers allow you to block and delete cookies. If you disable cookies please note that we may be prevented from providing personalized advertisements to you.
Yieldbot Opt-Out. You may also opt-out of Yieldbot showing you personalized advertising here. If you choose to opt out, we will place a Yieldbot opt-out cookie on your web browser. This opt-out will apply to all Yieldbot advertising. This opt-out cookie applies only to the browser you are using when you opt out. Also, if you delete your cookies, this opt-out cookie will be deleted as well.
YIELDBOT MAY DISCLOSE ANONYMOUS INFORMATION
Yieldbot’s Advertising and Marketing. We do not collect personally identifiable information through the Platform, so we cannot and do not rent, sell, or share such information about you with other people or nonaffiliated companies for their direct marketing purposes.
Clients’ Use. We may share with a client the information the Platform collected about your use and interaction with that client’s website and any online advertisements displayed on that client’s website. We may also share aggregate information that does not identify you with particular clients for billing purposes or as otherwise necessary to provide the Platform.
DO NOT TRACK
Some web browsers incorporate a “Do Not Track” feature. Because there is not yet an accepted standard for how to respond to Do Not Track signals, our website does not currently respond to such signals.
We do not knowingly collect, maintain, or use personal information, as defined by the Federal Trade Commission’s Children’s Online Privacy Protection Act (“COPPA”) Rule, from children under 13 years of age, and no part of the Service is directed to children under the age of 13. If you learn that your child has provided us with personal information without your consent, you may alert us at firstname.lastname@example.org. If we learn that we have collected any personal information from children under 13, then we will promptly take steps to delete such information and terminate the child’s account
New York, NY 10010