BrainyQuote and Yieldbot Activate Consumer Intent to Grow Desktop and Mobile Revenue

Yieldbot is BrainyQuote’s top-performing monetization partner, delivering mobile CPMs that outperform all ad networks and exchanges by more than 4X.

Clients

Objective

Increase monetization of desktop and mobile inventory

BrainyQuote, founded in 2001, is the world’s largest quotation site, and a destination for consumers seeking knowledge and inspiration. With more than 20 million monthly visitors, and nearly 50% of traffic via mobile devices, BrainyQuote continuously seeks ways to improve its monetization across platforms.

“Monetization on our site requires a big data approach, because there are tens of thousands of authors and topics, and our audience visits for any number of reasons,” explained Jeff Rich, CEO of BrainyQuote. “Understanding that context is crucial.”

The publisher had worked with numerous ad exchanges and networks to Hill demand on its pages, but was eager to test Yieldbot’s ability to analyze on-site consumer traffic patterns to deliver more relevant ad experiences to users.

BrainyQuote was also drawn to Yieldbot’s high-quality brand advertisers. “We always have a choice of which partners to work with. The ‘belly fat’ ads pay well, but they will never appear on our sites,” Jeff said. “High-quality publishers want their audience to experience high-quality brand advertising.”

“Yieldbot may have created a completely new category of advertising.”

strategy

Use Yieldbot’s technology to deliver more relevant, higher-value ad experiences

Yieldbot’s technology immediately began boosting revenue for BrainyQuote. By building new publisher first-party datasets, Yieldbot’s algorithms were able to understand the site and its users’ pathways, predicting the most relevant ad to show to each user for every impression.

RESULTS

Yieldbot is BrainyQuote’s #1 monetization partner

Yieldbot drove strong performance in terms of clicks, engagement, and yield for BrainyQuote on their inventory, routinely outperforming other longstanding demand partners. Based on the strength of Yieldbot’s monetization on desktop, BrainyQuote activated Yieldbot on all of its mobile inventory, which now accounts for half of the site’s traffic. Yieldbot campaigns delivered mobileCPMs 4X those of the nearest competitor, and for the best-performing campaigns, CPMs were as high as 11X the nearest competitor’s.

Over the past year, Yieldbot took on greater and greater inventory volumes, now delivering 7X the total monthly impressions at 3X the initial CPM across desktop and mobile.

By allowing Yieldbot to build new first-party datasets, BrainyQuote has seen improved ad performance, and increased RPMs on mobile and desktop.

“There’s a level of trust that comes with time. Yieldbot is a partner, sharing data that isn’t just for ads, but also for content. Yieldbot tells me which content is most profitable, creating a feedback loop for publishers of what pieces of content are actually driving their business,” Jeff said.

BrainyQuote plans to continue its partnership with Yieldbot, expanding to new products and channels as they become available. “As a publisher, you want partners who are innovating, and breaking all the rules,” Jeff said. “Yieldbot may have created a completely new category of advertising. We have display partners, social partners, and now we have an intent partner. And it’s the most powerful partner that we’ve ever had.”

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