Yieldbot Names Deitra Mara Chief Operations Officer
Twelve-Year Google Veteran and Head of Operations Deitra Mara Joins Yieldbot to Lead Operations of Yieldbot Media Technology and Marketplace.
NEW YORK, April 20, 2015 — Yieldbot, the industry’s leading real-time media technology and marketplace for active consumers in premium media, today announced the appointment of Deitra Mara as Chief Operations Officer (COO). In this role, Deitra will be responsible for overseeing business operations specifically helping scale Yieldbot’s advertiser operations along with the growing number of premium publishers using Yieldbot’s realized intelligence platform. She will also be responsible for operations related to national expansion of offices to Bentonville, Chicago, Los Angeles and future locations.
Deitra brings more than 12 years of experience at Google working alongside the world’s leading advertisers, sales and support teams and has held several leadership roles. Most recently, she was Head of Operational Efficiency at Google. Prior to that she was Head of Social Solutions, and the Global Search Strategy Lead. She also worked at Google in Industry Development and Sales Operations and got her start as Creative Maximizer.
“There’s no one better experienced to ensure that Yieldbot continues to stand out in the digital media landscape,” said Jonathan Mendez, CEO at Yieldbot. “Deitra joined Google when their New York office was the size of our company. She helped get it to where it is today and she knows what it takes to build the greatest marketing and advertising company in the world. I am thrilled to have her bring that knowledge to Yieldbot as we build the next great company increasing the value of digital media by helping brands, publishers and consumers through relevance.”
In this new role, Deitra will oversee multiple parts of Yieldbot’s business. This announcement comes on the heels of Yieldbot’s tremendous growth over the last two years. Yieldbot’s activates real-time data and media on over 1 billion website sessions a month on premium publishers with active consumer intent.
“Having spent the bulk of my career working in the search space, I was surprised and incredibly impressed by the ability of Yieldbot’s technology to deliver performance results on par with, and in some instances actually exceeding, paid search,” said Deitra Mara COO of Yieldbot. “Further, because the technology so seamlessly complements search, in the creation and fulfillment of intent, it felt like a powerful extension of the relevancy ecosystem – good for advertisers, publishers and most of all, good for consumers. I’m excited to join Yieldbot and contribute to the expansion of that ecosystem.”
Yieldbot is the only media channel that uses first-party data to target real-time consumer intent. The company works with all the major agency holding companies and biggest brands in the world, to help them understand the mindset of active consumers in the marketing funnel and match them with the right messages in real-time.
Yieldbot increases the value of digital media for brands that in turn drives higher CPMs for publishers by capturing, organizing and activating click-stream data. The company’s offerings can be bought and sold on a performance basis.
Yieldbot was founded in New York and Boston and is backed by RRE Ventures, New Atlantic Ventures, SJF Ventures and City National Bank. For more information, please visit: http://www.yieldbot.com.
SOURCE – Yieldbot, Inc.