Yieldbot Strengthens Leadership with Chief Revenue and Chief Product Officers
NEW YORK, NY, Jan 16, 2017 — Yieldbot, a leading digital media technology and the second fastest growing technology company in North America, announced today the appointments of two key executives to its leadership team. Mark Mannino joins in the newly created role of Chief Revenue Officer and Rob Balazy joins in the newly created role of Chief Product Officer. They will report directly to Yieldbot CEO and Founder Jonathan Mendez.
Mannino, who was GM of the Amazon Advertising Platform, will now lead the teams responsible for revenue growth at Yieldbot. Over the last 4 years at Amazon he was responsible for revenue, profitability and operations of Amazon’s programmatic business as Amazon grew into a major force in digital advertising. Prior to Amazon, Mannino was an executive at MediaMath spending 5 years leading business development and sales. He also held executive roles at Motionbox, WhenU and Bain.
“What lead me to join Yieldbot are the things I’ve always been passionate about and that have guided my career; differentiated technology that drives business results and great people.” said Mannino. “I’m excited to join ranks with the talented and visionary executive team at Yieldbot at a moment in-time when their business is taking off. Yieldbot is distinctively positioned in the market to deliver real results for brands and differentiated revenue for publishers by understanding and activating the immediate needs of consumers.”
Balazy, a 19-year veteran of marketing technology and digital media will oversee product development as well as helping define and drive customer strategy. Previously, Balazy was the CEO at Lycos, Inform Technologies, and HapYak. He also held executive positions at Shareaholic, NameMedia, Register.com as well as being the Business Development lead on the team that invented Google AdSense while at Applied Semantics.
“Yieldbot provides a unique opportunity for me to focus on building products that help brands tap into real-time consumer intent, which in turn helps publishers monetize better and consumers derive more value from advertising and media. I’m looking forward to supporting the continued advancement and innovation of Yieldbot and building real-time data driven solutions that truly move the sales needle for brands through machine learning.”
Yieldbot was recently ranked number two on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America with 39,783 percent revenue growth over a four-year period.
“We are thrilled to have proven industry leaders like Mark and Rob join the Yieldbot team,” said Jonathan Mendez, CEO at Yieldbot. “Rob’s experience developing revenue generating products for publishers and brands will enable him to bring valuable insight, strategy and execution as our real-time decision making continues to gain adoption with brands and pubs. Mark’s exceptional track-record and breadth of success across digital media brings immediate experience and leadership to our fast-growing revenue teams and most importantly will increase the value and results we bring to our customers.”
Yieldbot is the only data set and technology-fueled marketplace that activates real-time consumer intent across any device. The company’s proprietary real-time data, machine learning and industry leading header-bidding solution connect brands to the active intent of 204 million unique consumers a month* across more than 1,000 websites. Over half of the Top 100 US advertisers are Yieldbot customers.
Yieldbot is headquartered in New York City with offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland. For more information, please visit: http://www.yieldbot.com.
*per comScore/ November 2016, equates to 93% Reach of online consumers.