Blog

Jun
2016
Apr
2016

The Open v. Closed Header Bidding Debate

By: Mike Siems, VP of Publisher Development

Tech companies are urging publishers to install JavaScript frameworks that simplify the management of header bidding technology. Although there are more than two companies representing frameworks with the publisher community, two rival technology and business philosophies, open and closed are framing the debate within the publisher community.

Feb
2016

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