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Yieldbot 2013 Year in Review

Posted December 19th, 2013 by Jonathan Mendez in Company News

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The first full year of our real-time marketplace for consumer intent was an amazing year of growth and learning. Since our business is about delivering measured performance I thought I would deliver some of Yieldbot’s performance to our friends, partners, buyers and anyone else that cares to know.

First-Party Data

We’ve continued to attract an amazing group of premier media partners to our platform. Our technology is deployed with 3 of the top 5 and 7 of the top 10 media companies. To give you some sense of our scale we recorded and analyzed 471 million user sessions just in the month of November. In little more than a year Yieldbot grew big. In total we saw 10 billion page-views in 2013 up from 2.7 billion in 2012. Most of that in Q3 and Q4. That’s a lot of data.

Publisher Revenue

Data is meaningless without associating revenue to it. In 2013 we established ourselves as a top media partner in the space. A number of publishers are now over $1 million annual run rates in revenue from Yieldbot.

On average Yieldbot paid publishers 142% more on a CPM basis than they got from Ad Exchanges and SSPs. Some media companies are getting over 300% higher returns. We have created a true mid-tier for premium publishers at a 97% fill rate where one did not exist before. No small accomplishment if you understand this side of the business.

A New Channel

All that publisher revenue comes from our machine learning that creates real-time “queries” from the click-stream. Unlocking the real-time intent of consumers during site-sessions has created for the first time, a direct and transparent path for Search advertisers into premium-media.

In 2013 we ran 436 campaigns vs 58 in 2012 – many of which are now “always-on” campaigns. 7 of the top 10 SEM agencies in the United States buy Yieldbot and we count 2 of the top 5 largest US Search spenders as customers. All told our advertiser list is a who’s who of largest and most respected brands in the world. Top buyers in the marketplace are spending mid-six figures annualized.

What everyone also discovered this year is that if Yieldbot performs like search but can scale like display it will crush the competition in other CPC campaigns like Social, Retargeting and Mobile. It’s a truly amazing development because you can count on 1 finger the other company can get all four budgets.

ROI

NONE of this happens unless consumers find the ads relevant and then take action in the marketer environment. That is entirely what our function is. Helping consumers get relevant information and helping brands connect with consumers.

In that regard, we hit a grand-slam in 2013. We established that Yieldbot has the ability to generate performance equal to and in many cases greater than Paid Search. From e-commerce giants getting $4:$1 ROAS on Yieldbot, to major CPG brands getting over 60% conversion rates, to 34% lift in “intent to purchase” and everything in between, Yieldbot set new benchmark after new benchmark for our buyers back-end performance data. The best part for everyone is that we’re only getting smarter.

Technology

From incredible work across our data collection, to our data processing, to our real-time data streaming, to our databases, to our real-time matching, to our wicked fast ad server, to our creative technology to our analytics to our UIs and reporting and whatever else I’m missing (oh, open-sourcing cool stuff), we just continue to lead the development of technology for first-party data analytics, real-time decisioning and marketplace optimization. There is not a better team on the planet. Proof: only 14 (really smart) people (and a bunch of machines) built this monster.

Business Growth

We did more revenue yesterday than we did in the entire month of December last year. Overall, Q4/13 will achieve 2,400% growth vs the same period last year. To say we’re growing fast is an understatement. Our growth rate for the first full year is a rarified feat. It has gotten crazy at times but the team has been amazing all year enjoying the start-up craziness they signed up for.

Overall we grew headcount this year from 14 to 30. Some companies will brag about how many employees they have, as you already read, I like to brag about how few. We also had the great fortune of adding media legend Cathie Black to our Board of Directors. If you’re interested in being a part of what we’re doing let us know.

Next

It has been a great year both for the digital media industry and for our business. There is no doubt where this is going. When you listen to the top brands and media buyers in the world you hear that they are moving more budgets into digital in an effort to capture the relevant moments when consumer need matches the promise of their brands. Yieldbot will be there to deliver that every step of the consumer journey in 2014. We can’t wait for the year to begin. To all our friends and associates, we send you happy and healthy holiday wishes from Yieldbot himself.

Introducing Our Real Time Intent Reporting Tool

Posted July 3rd, 2013 by admin in Company News

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This post celebrates an anniversary. A year ago today and based on two years of prior work building our real-time intent technology, we launched what we think is by far the best business model for the web. We launched a real-time keyword marketplace. It’s one of the few ever created outside of Search.

A year ago we started with 3 publisher web sites and 1 advertiser. Yieldbot now is deployed on over 60 premium websites and content networks within the three verticals serving 125 cost-per-click campaigns.

We all love stats at Yieldbot so here are some more stats about Yieldbot.
Yieldbot crunches 14TB of data a day

Revenue has doubled every 2 months since launch.
The most important stat is of course results. The vast majority of Yieldbot advertisers get performance at or exceeding their Search Marketing efforts. Our work has no precedent there.

Our second advertiser gave us an idea we were onto something. After 6 weeks buying on Yieldbot they reported that our conversion rate was 35% better than Paid Search. Then our third advertiser told us a similar story. We’ve kept hearing it and it never gets old.

Yieldbot marketplace connects the two largest channels of digital ad supply and demand. Premium publishers get the performance technology they absolutely need to survive digital. Search Marketers get much-needed new inventory. Parties that never did business with each other before now do it transparently and in real-time through Yieldbot. It’s a wonderful thing to behold.

You might be asking yourself how does this work? What is Real-Time Intent?
People browse the web with purpose and direction. A real-time “why” is the most powerful targeting dimension Marketing has ever known.

Yieldbot works to understand the real time “why” a person is clicking to any and every page of web page. We do this through our advanced keyword navigation path analytics, our applied data science and our intelligent real-time match decisions.
So one year in and we’ve won the trust of many of the leading media brands and advertising budgets on the web. Now it’s time for Yieldbot to build on that foundation. We’ve launched our Mobile solution and our real-time intent has caught interest in Social advertisers as well as Search. We’re psyched.

We still fully manage the campaigns ourselves and source our own demand. Until we fully make it a self -serve business we know to a large extent we cannot truly be a market. We are working towards opening Yieldbot up through APIs to a number of demand partners by early 2014.

Real-time click-stream intelligence is an area where few have ever ventured. Our data science team, our engineering team, our sales and business development team and our account strategy teams are learning for ourselves what Yieldbot is, what it can be and what it should be. The early results are astounding to even us. Year 1 was an incredible journey. The journey continues. We hope you join us on it.

Third Verse

Posted June 27th, 2013 by admin in Company News

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I’m excited to announce our Series A-1 round of funding for Yieldbot. The $5M round was lead by RRE Ventures who has invested at every stage of our development and continues to show amazing support for our original vision that we’ve been executing on the past 3 years.Existing investors New Atlantic Ventures, kbs+ Ventures, Common Angels, Neu Ventures and Board member Cathie Black participated as well. To date Yieldbot has raised $10.5 million over three rounds of funding.

It’s an exciting time for Yieldbot. We spent our first two years building a technology foundation and now enter the second year of our real-time intent marketplace. We have proven the value of our real-time intent technology and data by delivering performance for Marketers that meets and exceeds the ROI they are getting from Search. Never before has this type of performance been seen in another channel by these marketers. That’s why we are fortunate to count some of the largest direct Search advertisers and many SEM arms of major agency holding companies as clients.

Our ROI performance allows the other constituent in our marketplace and the source of the data, premium publishers, to connect directly to SEM budgets for the first time since the inception of Paid Search. Considering the mounting monetization challenges premium publishers face this is a major market development. We’re fortunate to count leading media companies like Meredith, Rodale, Remedy Health, BlogHer, BabyCenter, Internet Brands and many others as partners. We’re closing in on 1.5 Billion Page Views a month of real-time intent. Compared to search query volume this would make Yieldbot the 3rd largest real-time intent source on the web behind Google and Yahoo/Bing.

All of this wouldn’t be possible without an amazing team of (at this writing 25) people starting with our CTO Rich Shea and our Chief Data Scientist Soren Macbeth. I also want to mention our platform architect Dave White and our javascript guru Erik Solen who have both been building Yieldbot since the early days.

It’s still early days. We’re travelling through uncharted territory of first-party big data mixed with real-time decisioning. That’s the way we like. The learning we’ve accumulated over the last three years in this space has been tremendous. We’re excited to learn more and keep building something different. More than one marketer told us this past year that Yieldbot is their secret weapon. A year from now we anticipate Yieldbot will not be so secret anymore.

Year 1 of Yieldbot Marketplace

Posted May 4th, 2013 by admin in Company News

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This post celebrates an anniversary. A year ago today and based on two years of prior work building our real-time intent technology, we launched what we think is by far the best business model for the web. We launched a real-time keyword marketplace. It’s one of the few ever created outside of Search.
A year ago we started with 3 publisher web sites and 1 advertiser. Yieldbot now is deployed on over 60 premium websites and content networks within the three verticals serving 125 cost-per-click campaigns.
We all love stats at Yieldbot so here are some more stats about Yieldbot.
We’ve made 5,753,199,447 real-time match decisions (most have been NOT to serve an ad)
Yieldbot crunches 14TB of data a day
Revenue has doubled every 2 months since launch.
The most important stat is of course results. The vast majority of Yieldbot advertisers get performance at or exceeding their Search Marketing efforts. Our work has no precedent there.
Our second advertiser gave us an idea we were onto something. After 6 weeks buying on Yieldbot they reported that our conversion rate was 35% better than Paid Search. Then our third advertiser told us a similar story. We’ve kept hearing it and it never gets old.
Yieldbot marketplace connects the two largest channels of digital ad supply and demand. Premium publishers get the performance technology they absolutely need to survive digital. Search Marketers get much-needed new inventory. Parties that never did business with each other before now do it transparently and in real-time through Yieldbot. It’s a wonderful thing to behold.
You might be asking yourself how does this work? What is Real-Time Intent?
People browse the web with purpose and direction. A real-time “why” is the most powerful targeting dimension Marketing has ever known.
Yieldbot works to understand the real time “why” a person is clicking to any and every page of web page. We do this through our advanced keyword navigation path analytics, our applied data science and our intelligent real-time match decisions.
So one year in and we’ve won the trust of many of the leading media brands and advertising budgets on the web. Now it’s time for Yieldbot to build on that foundation. We’ve launched our Mobile solution and our real-time intent has caught interest in Social advertisers as well as Search. We’re psyched.
We still fully manage the campaigns ourselves and source our own demand. Until we fully make it a self -serve business we know to a large extent we cannot truly be a market. We are working towards opening Yieldbot up through APIs to a number of demand partners by early 2014.
Real-time click-stream intelligence is an area where few have ever ventured. Our data science team, our engineering team, our sales and business development team and our account strategy teams are learning for ourselves what Yieldbot is, what it can be and what it should be. The early results are astounding to even us. Year 1 was an incredible journey. The journey continues. We hope you join us on it.

Yieldbot is First New Marketing Channel to Perform as well as Search

Posted April 9th, 2013 by admin in Company News

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I know…that’s a pretty bold statement. But it’s true. Buried in our press release about Cathie Black joining our board were the quotes every marketing technology since 2004 or so has been hoping to have its customers say about it:


"We use Yieldbot for a number of different clients here at TargetCast, and have been seeing search-like performance on the front end, and more importantly, on the back end of our campaigns. Yieldbot has opened up a whole new marketplace for our clients to connect directly with the real-time mindset of their consumers in the publisher domain.”

- Philippe Sloan, TargetCast SVP Interactive Marketing Director

This is not an accident. We have spent the last 2.5 years building for this. Our goal was always to capture this intent where it is most valuable, premium content, and connect it to Search Marketers starving for a new channel. Our thesis, born from years of experience in performance marketing, was always that consumer intent in media outside of Search was just as valuable as Search intent. Why wouldn’t it be? Search does not create any intent. Intent moves to Search for navigation and then Search pays it forward into content.

Building a technology to capture real-time intent and then activating it to achieve Search levels of marketer performance are why CTOs of other companies have left and joined our team. Why people from Criteo, Kayak, Microsoft, Wall Street Journal, IAC have left those great companies to be part of something revolutionary. None of this happens without the amazing team of people at Yieldbot.

On the data side, the brightest minds in real-time data led by Chief Data Scientist Soren Macbeth are pioneering new ways of capturing, shaping and activating first party data on premium publishers every day. On the platform side the brightest minds in piping data led by our CTO Rich Shea are building a self-learning platform that makes real-times decisions – the scale of which would make Yieldbot the fourth largest search engine in the US.

“Yieldbot’s intent-based advertising has provided us with a critical supplement to our paid search efforts. The conversion rate performance and number of conversions are equal to, and have sometimes exceeded, those of our SEM.”

- Marin Rowe, Alliance Health Networks Marketing Manager

So it’s time to toot our horn a little.

Search divisions at 3 of the 5 major agency holding companies buy real-time intent on Yieldbot. One of the largest direct buyers of Search buys real-time consumer intent Yieldbot. We have case study after case study from leading brand after leading brand showing our performance levels for volume and conversions matching and often exceeding SEM.

People said it couldn’t be done. After 2.5 years of building and 10 months of our marketplace our advertisers are telling us with confidence it’s been done. We’re telling them and you that we’re just getting started. It will only get better.

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RTB’s Fatal Flaw: It’s too slow

From Digiday posted September 23rd, 2014 in Company News

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Yieldbot Raises $18 Million to Advance Search-Style Display Buying

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Pinterest Sends Your Site More Traffic, Study Says, but Maybe Not the Kind You Want

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