- Yieldbot collects event data on how you got to a website and what you clicked on during the session. We also check to see if you’ve ever been on the site before.
- Yieldbot tries to determine why you are intending to view a page on a website at that very moment you click a link.
- Yieldbot delivers marketing or advertising content that we think is relevant, helpful and useful to why you intend to view a page. If we can’t do that we don’t deliver any messages at all.
These first-party cookies are used to anonymously identify the user for the site, determine whether a visit is considered a return visit to the site, and what pageviews at that site are considered to be in the same session. Additionally, internal information about what ads can be presented for a given pageview are temporarily stored.
When a user opts out of Yieldbot relevant advertising, a third-party cookie (belonging to a Yieldbot domain, not the domain of a site where Yieldbot is installed) is kept on the client’s browser. This means that the opt-out takes effect across all the domains that Yieldbot is installed on.
With the opt-out cookie present, Yieldbot serves less relevant advertising. The anonymous identity of users is no longer kept, nor is any information about past sessions for the user.
- Yieldbot does not know who you are. Yieldbot does not want to know who you are. We don’t care if you’re male or female. We don’t care about your age, education level, income or the myriad of other personal data points.
- Yieldbot does not track you across different websites or use data other companies have collected about you from tracking you across different websites.
- Yieldbot does not use the event data we collect for anything after you exit the site other than making the website you just visited a better more relevant experience for the next visitor.
- Yieldbot does not share or sell data with any third-party.
Yieldbot fully support the White House’s proposed Consumer Privacy Bill of Rights (download available here: http://www.whitehouse.gov/sites/default/files/privacy-final.pdf)
Privacy right number 3, ‘Respect for Context’ directly speaks to way our technology operates:
“Respect for Context distinguishes personal data uses on the basis of how closely they relate to the purposes for which consumers use a service or application as well as the business processes necessary to provide the service or application.”
Yieldbot supports “Do Not Track“
Contact: Any additional information or questions about Yieldbot’s privacy practices or technology can be obtained by emailing email@example.com.
Yieldbot Opt-out: If you don’t want Yieldbot to serve you relevant advertising based on your anonymous session click – streamdata Click here.
Effective Date: March 1st, 2012