Yieldbot Significant 2015 Growth Underscores Growing Demand for Header Bidding, 1st Party Data and Real-Time Consumer Intent
NEW YORK, January 14, 2016 — Yieldbot today announced its highest annual revenue in company history. In 2015 the company experienced 150% growth from the previous year, and nearly a 1650% increase from 2013, its first full year of revenue. Q4 2015 also marked the first profitable quarter in the start-up’s history. The company’s 3-year growth trajectory puts it in select company with the fastest growing startups in all of technology.
In 2015 the company continued to leverage its cookieless technology to target real-time consumer intent across all device types. Growth in its mobile business outpaced overall growth. Mobile revenue grew 350% in 2015 and scaled to 55% of revenue. Growth extended across numerous verticals in 2015 as Healthcare, CPG, Retail, Finance, Technology, QSR and Entertainment all grew over 100% year-over-year for the company. Always-on campaigns grew to 56% of total revenue, up from 37% in 2014.
“Real-time consumer intent is the most valuable data in media. It’s the only data that is bought on a performance basis and leveraged in real-time,” said Jonathan Mendez, CEO and co-founder. “Our growth is a testament that the power of understanding and activating consumers in real-time extends across budget types and measurable results.”
2015 growth was strong across all three Yieldbot buyer bases: display, search and shopper marketers.
- Display business surged by 332%
- Shopper Marketing business increased by 224%
- Search, its most mature business, grew by 53%
On the supply side the unique ability of Yieldbot to leverage its header bidding technology with its first-party publisher data has helped hundreds of top publishers unlock new sources of demand, higher CPMs and yield. In 2015 Yieldbot continued to expand its leadership position as a header bidding technology. Its premium publisher base grew 180% in 2015, to 930 publishers from 333 partners in 2014. An independent survey ranked Yieldbot as the third largest install base of header frameworks in the ComScore top 1000 behind only Criteo and A9.
“To achieve this type of growth with publisher partnerships in such a competitive landscape is a testament to the quality of our people, our header technology and our ability to use first-party data in real-time to increase the value of media,” said Mendez. “Our mission from day one was to couple publisher data and media, and connect it to new revenue streams that buy based on performance. We’ve proven the consumer intent abundant in premium media is capable of being captured, organized and activated to delivering CPMs that are more competitive than anything else publishers are getting.”
Publisher revenue growth in 2015 spanned across the platform. Yieldbot doubled the amount of publishers who received over a half-million dollars in annual revenue while extending the reach of five-figure annualized publishers by 127%.
Yieldbot made significant investments in its leadership team in 2015, most notably adding Deitra Mara as Chief Operations Officer and Joel Hall as Vice President of Product. After spending more than 12 years at Google in roles such as Head of Operational Efficiency and Global Search Strategy Lead, Mara is focused on helping Yieldbot scale business operations as the company experiences its tremendous growth. After 7 years on the product team at Marin Software, Hall oversees product initiatives related to intelligence and automation vital to the growing supply and demand on the Yieldbot platform.
Over the past year, Yieldbot continued to expand its footprint in the US opening offices in Minneapolis and Los Angeles while growing its teams in Chicago, Bentonville, Portland as well as its Engineering office in Boston and its business headquarters in New York City.
Yieldbot is a media technology company that uses first-party data to create a marketplace for real-time consumer intent. The company works with almost 1000 major publisher web sites and every major advertising agency holding company in the world to help them understand active consumers and match them with the right messages in real time.
Yieldbot was founded by a team of data and software veterans who wanted to increase the value of digital media for brands and drive higher CPMs for publishers. The company’s
offerings are bought and sold on a performance basis.
Yieldbot is headquartered in New York with offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland. For more information, please visit: http://www.yieldbot.com.