Jonathan Mendez, CEO of publisher-side ad-targeting tech Yieldbot, isn’t one to toe the line in deriding the click’s role in online advertising. In fact, Mendez thinks the click is here to stay. He explained his thinking behind five recent tweets he has sent. Mendez thinks social doesn’t hold a candle to search and the only ones who “give two shits” about rich-media advertising are people in the ad industry.

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