-
Recent Posts
Archives
Categories
Author Archives: jonathanmendez
Direct Dialing Intent
One of the most exciting and disruptive things going on right now in digital media is the rise of new businesses harvesting intent and making it available for advertisers outside the confines of Google. Companies are building demand capture systems … Continue reading
Posted in Buzz
Leave a comment
Yieldbot’s Mendez: Clicks Aren’t Going Anywhere
Jonathan Mendez, CEO of publisher-side ad-targeting tech Yieldbot, isn’t one to toe the line in deriding the click’s role in online advertising. In fact, Mendez thinks the click is here to stay. He explained his thinking behind five recent tweets … Continue reading
Posted in Buzz
Leave a comment