Category Archives: Buzz

One of the most exciting and disruptive things going on right now in digital media is the rise of new businesses harvesting intent and making it available for advertisers outside the confines of Google.  Companies are building demand capture systems … Continue reading →

Jonathan Mendez, CEO of publisher-side ad-targeting tech Yieldbot, isn’t one to toe the line in deriding the click’s role in online advertising. In fact, Mendez thinks the click is here to stay. He explained his thinking behind five recent tweets … Continue reading →

Three companies — Yieldbot, JumpTime, and Outbrain — are among those who offer news and media companies differing approaches to better reader engagement. Each has its own story to tell, and each is emblematic of a wider trend in the … Continue reading →